You need eyeballs to your product or services no matter what business you are in now. Your main goal is to turn visitors into buyers or subscribers. But before you get there, you need to extend the message what you do. Even the best product is useless if people don’t know about it.
When your website is brand new, you are not an established authority yet. You should give some links. To get reliability, you need to get links from reliable websites. The combination between the attribute and the quantity of these links is called domain authority (DA) and gives your reliability score. This is measured on a scale from 1 to 100. Page authority (PA) is also a scale of 1 to 100 and measures the reliability on a specific page on your website.
The more sites link to your page, the higher the chance that page will rank higher in the search results. Just like in any popularity contest. Your page must be relevant to a specific topic. Also, the words within the links (anchor text) must include a relevant keyword instead of a URL or a “click here”.
Don’t underestimate the power of guest blogging. Guest blogging is the modern day PR. Whether you sell a product or service, everything goes down to subject-matter, how intelligently you create and promote it, and to what motive. You write for real people, not robots. You ultimately need to guest post to drive quality traffic to your website, garner reliability and build kinship with the blog owners that will host you. If you already have your website up and running, with a blog attached to it, but still feel like you are taking to a vacant room, here’s what you should do: post two to four times per month on your blog.
Other than that, spend time building relationships with your peer’s audience. Pitch guest post ideas to major blogs in your industry. As they receive and express your guest posts, your position yourself as an authority. You should guest post on websites that have a higher DA than yours.
But most important, you have to create best content, as this is how you’ll earn brownie points. To sum it up: build a solid offer, cultivate kinship, and gain enough subscribers to further spread the word about how awesome your product and services are. From here on in, you can surely start and grow your business. You turn: what tactics do you use to promote your website?